Best Practices

Senior Leadership Support

Companies that have success creating profits through product innovation have support from the top. CEO’s that decide product innovation is the strategy for creating profit set the stage for product development teams to have success. This C-level decision has cascading effects throughout the organization. A concrete commitment to innovation from the top creates alignment with growth objectives, budgets, and daily employee decisions.

Don't change your routine

Build innovation activities into your current routine. Don't ask your team to make radical changes to behavior because they are unlikely to stick. Go for small additions to existing activities like having your team rotate introducing one innovative technology to kick-off a monthly staff meeting.

Select a Champion

This adrenaline-rich soul will infuse others with enthusiasm as they champion the new technology within your organization. Part evangelist and part matchmaker, this person will connect the dots between what exists today and what marketable products can be developed for tomorrow.

Create an Innovation Zone

Developing a space where you can display innovative materials, technologies, products, and consumer insights is important. The physical space gives innovation prominence in your organization. Plus, an established innovation zone is a tangible way to communicate to non-technical employees how the product development process works.

Schedule Frequent Innovation Meetings